We all know it, we all love it. MAHOU Beer stands for quality since 1890!
In fact, it IS awesome:
In 1890, Enrique, Luis, and Carolina, the children of a French entrepreneur born in Lorraine, founded Hijos de Casimiro Mahou in Madrid. The French surname was to become the flagship name of one of Spain's most famous beers.
Mahou beer was first produced at the brewery on Amaniel Street, Madrid in 1891. Casimiro Mahou Garca played an active role in founding the Association of Beer Producers in 1922, of which he was appointed Chairman. After the death of Casimiro Mahou Garca in 1943, his son Alfredo Mahou de la Fuente assumed responsibility of the company.
The shareholders of La Segarra sign the "Manila Agreement" in 1953 with the Chairman of the San Miguel Corporation of the Philippines, Andrs Soriano. A new Spanish brewery was born, bearing the name of La Segarra, S.A., independent of its Philippine parent company. La Segarra would later change its name in 1957 to San Miguel, Fbricas de Cerveza y Malta, S.A. and produced its first bottle of San Miguel Especial at its Lerida brewery. That same year the company, Hijos de Casimiro Mahou became Mahou, S.A..
Mahou-San Miguel Group head offices (Madrid).
As sales figures rose the company moved to a new and bigger building. In 1962 the exportation of San Miguel beer began; with Mahou brewing its first beer at the Paseo Imperial Brewery in Madrid, work on which had begun the previous year. Francisco Gervs Cabrero was appointed joint Managing Director together with Alfredo Mahou. Some time later, the Mahou brewery on Amaniel Street shut down. Francisco Gervs Cabrero died in 1964.
In 1966, San Miguel opened a second brewery in Mlaga and Mahou introduced new independent draught beer devices. Germn Gervs Diez was appointed Chairman of Mahou in 1979. The Danone Group would then acquire a one-third stake in Mahou. Mahou ran its first television ad in 1984. Work began on the new Mahou brewery in Alovera, in the province of Guadalajara in 1990. In 1992, The Danone Group began the process of acquiring San Miguel.
In 2000, Mahou bought 70% of San Miguel from the Danone Group, adding to the 30% stake it already held, thereby creating a wholly Spanish-owned brewery group. After the purchase of San Miguel, Fbricas de Cerveza y Malta, S.A. by Mahou, S.A. at the end of 2000, the company was renamed Grupo Mahou-San Miguel.
In 2014, it acquired 100% Stake in Indian company, Arian Breweries & Distilleries.
So far from general info. Now here some products for you to get an overview:
1890 Mahou Clsica
1957 San Miguel Especial
1990 Laiker (Mahou's alcohol-free beer)
1890 Mahou Clsica
1957 San Miguel Especial
1969 Mahou Cinco Estrellas
1990 Laiker (Mahou's alcohol-free beer)
2001 San Miguel 0,0 (non-alcoholic beer)
2003 Mahou Negra, San Miguel 1516, and San Miguel ECO
2005 Mixta, Mahou shandy, and San Miguel 0,0% Manzana (apple-flavoured)
2007 San Miguel 0,0%, con T sabor Limn (with tea lemon flavor)
2007 Alhambra Especial, Alhambra Reserva 1925, Mezquita, Alhambra Premium Lager, Alhambra Negra and Alhambra Sin
Selecta XV
As you see MAHOU offers a broad variety of delectably consumable beverages!
My personal favorite being the original 5 stars MAHOU beer!
Post your personal feelings and experiences you associate with MAHOU beer! Thank you!
Best regards,
Carlos Luther Marcos Casimiro Frank Freeman van Katwijk XVIII Jr.